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Mission Statement, Core Values and
Strategic Priorities

Mission Statement

To be the premier community in which to live, work, and raise a family.

Core Values

Customer Focus
Leadership
Empowered Employees
Continuous Quality Improvement
Sustainability

Strategic Priorities

The City Commission has identified five priorities that they believe reflect the key issues in the community. These priorities are intended to provide strategic direction for City staff. The priorities and their mission statements:

A Family-Friendly Community
Augment the quality of life that defines the hometown feel of our community by assuring public safety and good schools, promoting arts and culture, capitalizing on the strength in our diversity, and embracing our inclusive, welcoming nature.

A Thriving Business Community
Continue to provide fiscal benefit and economic stability to the City by encouraging and supporting economic development and redevelopment as well as expansion and retention of existing businesses.

An Attractive Community
Take proactive measures to preserve and enhance the community’s appearance and maintain of its vital infrastructure. Lead by example in the stewardship and conservation of natural resources.

An Active, Healthy Community
Influence and support an environment that promotes active, healthy, and enriched lifestyles for residents of all ages. Focus on leisure, cultural, recreational, and sporting activities and events that infuse event dollars into the local economy.

Innovative, High Performing Organization
The City is committed to ethical governance, adherence to its Core Values, transparency, innovation, collaboration, and exceeding customer expectations by delivering high-quality programs and services that meet the needs of an increasingly diverse community.