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May 8, 2007: PUERTO RICANS TO CELEBRATE IN CORAL SPRINGS 5th Bank of America Fiesta! Puerto Rico is set for June 30th
The unique musical traditions that often combine Spanish language song forms with African-derived instrumentation and rhythms is what local Puerto Ricans, and the entire community will enjoy at the 5th annual Bank of America FIESTA! Puerto Rico is set for Saturday, June 30th at the Coral Springs Center for the Arts from 11AM to 8PM. The outdoor festival will take place on the Museum grounds and parking is free all day. The outdoor cultural festival venue will feature Bomba, the uniquely Puerto Rican and African-derived sound that has call-and-reponse lyrics to the accompaniment of drums, percussion instruments and the wearing of the traditional mask called “vejigante” to scare away evil spirits. Also featured is Plena, a song form performed by singers with narrative lyrics, colorful folkloric dancers and musicians with Spanish-influenced costumes, often worn on holidays. Although Puerto Rico has a rich folk music tradition, fast-tempoed salsa music is the most widely known indigenous Puerto Rican music…and FIESTA! will deliver it all! With performers like 5th AVENUE LATIN BAND and Juan Rivera, the Tamboricua Show, salseros Rich Hernandez and Angel Santiago, teenage P.R. Superstar Justin Phillips, the Salsabor Dancers and other local salsa bands, festival-goers will be dancing all day long. The relatively new genre of dance music, REGGAETON that has become popular in Puerto Rico over the last decade and recently surfaced in the U.S., will also take the stage at FIESTA. This popular dance beat has been derived from the reggae music of Jamaica and heavily influenced by urban hip-hop and Puerto Rican bomba and salsa rhythms. South Florida’s hottest Puerto Rican reggaeton group, El Kynto Elemento has the talent, the look and a following of teenage fans wherever they perform. The traditional costumes, the dances and songs and the performers simply cannot complete a Puerto Rican celebration without the FOOD of the island. Many dishes are seasoned with a savory mixture of spices known as “sofrito” garlic, green peppers, onions & seasoned salt in a wooden bowl sautéed in hot oil and “achiote seeds, the base for an oily sauce. Bacalodo, a staple of the Puerto Rican diet is a flaky, salted cod fish. Other gastronomical delights that will be sold by food vendors include arroz con pollo, lechon asado, gandules, pasteles, asopao, deep fried plantains and alcupurria. These dishes are washed down with cerveza and Puerto Rican rum. If that’s not enough, a special concert will begin at 5pm inside the Coral Springs Center for the Arts featuring David Rodriguez and Los Pleneros de Boriquen Show. The dynamic stage performance features the Tamboricua Bomba Show, the Ballet Folklorico de Puerto Rico led by Eda Rodriguez, the infectious sounds of plena, reggaeton and salsa music. The narrative lyrics of the history of the beautiful island in the Caribbean will serve as a backdrop of the traditions and color of the Puerto Rican culture. The cost for the concert is $10 per person, (children under 12 free) with a portion of the proceeds benefiting the Light of the World Clinic, a free healthcare clinic for the needy in Broward County. Tickets will go on sale at the Coral Springs Center of the Arts Box office and the day of the festival. There's limited seating for this optional concert. While having a great time, many charities will benefit with free booth space and outreach support. Arts and crafters, small businesses and corporate sponsors will be manning colorful booths with giveaways and raffle prizes. A children’s area with games and prizes, free dance lessons and children’s performances will make it a great family day. With more than 350,000 Latinos living in Broward County alone, it’s an opportunity for sponsors and local merchants to reach the Hispanic consumer. The purchasing power studies indicate a strong future growth of the 2nd & 3rd generation English-speaking Hispanic market…and Broward is the place to be to target this dynamic, s

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