The City of Coral Springs announced that Christine Verdi-Sarwar will be joining the Baldrige-award-winning senior management team as the new Director of Communications and Marketing.
Verdi-Sarwar was awarded the post following an intensive recruitment process that attracted over 200 national applicants. A 15-year multimedia veteran, she will oversee all aspects of the City’s print, online, and broadcast communications and will contribute marketing expertise to the continuous improvement process that is the hallmark of the City’s quest for performance excellence.
“We are pleased to welcome Christine to the team and expect that her extensive private sector experience will help the City achieve its key strategic objectives during 2008 and beyond,” City Manager Michael S. Levinson said.
“I’m thrilled to be able to leverage my broad communications background to help the City progress on its total quality journey and continue to be a community of excellence for residents and businesses,” added Verdi-Sarwar.
Verdi-Sarwar was formerly Director of Client and Investor Communications at Denver-based Janus Capital Group, where she supervised an in-house communications agency responsible for all shareholder, intermediary and institutional communications. Prior to Janus, she was Vice President of Editoral Services at integrated marketing firm HNW Inc. in New York, where she directed editorial strategy for numerous clients targeting the high-net-worth audience. She was also a Senior Editor in Time Inc.’s Strategic Communications division, as well as Editorial Director at Forbes Custom Media. She holds an MFA in Film and Television from New York University’s Tisch School of the Arts and a BA in Communication from Loyola University of Chicago.
About the City of Coral Springs
Coral Springs, FL, is a 2007 nonprofit recipient of the Malcolm Baldrige National Quality Award, the highest presidential honor given to U.S. businesses and organizations. The City is a municipal corporation—a city government following a corporate management model. Located about 20 miles northwest of Ft. Lauderdale and 10 miles southwest of Boca Raton, the City’s population of over 132,000 makes it the 4th largest city in Broward County and the 13th largest in the State of Florida. Coral Springs was named one of Money Magazine’s 2006 best places to live and strives to be the nation’s premier community in which to live, work, and raise a family.