On Monday, February 22, City Manager Erdal Donmez announced that Communications and Marketing Director Christine Verdi is the new Deputy City Manager. The position was advertised and filled through an extensive national search.
“Our recruitment process validated that after completing this highly competitive selection procedure, Christine is the best-suited candidate for the position. Her marketing and business communications background helps facilitate our ongoing dialogue with the community and strategic marketing efforts targeted to economic development,” Donmez said.
“I look forward to working with Erdal and [Deputy City Manager] Ellen Liston on those initiatives that are most important to our customers, and to collaborating with the City’s partner organizations on community outreach and marketing efforts,” Verdi said.
Verdi has served as the Interim Deputy City Manager since November 1, 2010. The City’s Communications and Marketing Department, which is a division of the City Manager’s Office, has supported a number of business-focused initiatives including the CSBizAssist program with the Economic Development Foundation and Buy Coral Springs with the Coral Springs Chamber of Commerce. Verdi will continue to oversee the Communications and Marketing department.
Prior to joining the City of Coral Springs in April 2008, Verdi was the Director of Client and Investor Communications at Denver-based Janus Capital Group, where she supervised an in-house communications agency responsible for all shareholder, advisor and institutional investor communications. Prior to Janus, she was Vice President of Editorial Services at integrated marketing firm HNW Inc. in New York, where she directed the communications strategy for numerous financial clients targeting the high-net-worth audience. She has held positions as a Senior Editor in Time Inc.’s Strategic Communications division and as Editorial Director at Forbes Custom Media.
Verdi holds a Master of Fine Arts from New York University and a Bachelor of Arts in Communication from Loyola University of Chicago.