The City of Coral Springs has partnered with North Star Destination Strategies to conduct research to further discover and develop Coral Springs’ community “Brand” for the purpose of marketing the city to visitors, residents and businesses in the year 2012 and beyond. According to North Star CEO Don McEachern, at the heart of Coral Springs’ brand will be the its competitive differentiator -- in other words, what makes the community special so it can stand out in the marketplace. And one of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call Coral Springs home.
Toward this end, North Star developed a customized Community-wide Online Survey. The questionnaire has been carefully crafted to determine the city’s strengths, weaknesses, challenges and opportunities. All residents and businesses are invited and encouraged to participate in this important community-wide initiative. The survey can be found on the City’s web site at www.CoralSprings.org/survey. Surveys can be completed online and submitted electronically. Surveys will also be available at City Hall, City Hall in the Mall and the Coral Springs Gymnasium. Deadline to participate in the survey is July 1, 2012.
“We have partnered with more than 150 communities in 30 states nationwide and I can’t emphasize enough the importance of insights gleaned from community members,” stressed McEachern. “To learn what makes a community special, you have to go to the people who spend more than just their money and time there. You have to go to the people who spend their lives there.”
If you are interested in learning more about Coral Springs’ branding initiative, visit www.CoralSprings.org/branding. To learn more about North Star Destination Strategies, go to www.northstarideas.com.